The newly integrated Data Mapping feature in Disign enhances the customization of digital signage campaigns by allowing the display of player-specific data. This caters to the needs of groups and franchises aiming to adapt the displayed content based on the unique characteristics of each location.

Instead of showing the same content across all screens, this feature enables you to tailor the information displayed, such as local weather or specific data, for each player. For instance, each screen can now show weather relevant to its city.

This level of customization is particularly beneficial for franchises, offering the ability to incorporate local elements such as custom logos, specific brand names, or color schemes suited to each franchisee.

Data Mapping in Disign works by creating dynamic data for each player and using this data in the interactivity editor to personalize the displayed content. You can also automate data updates by linking your campaign to external databases like DisignDB, Google Sheets, or APIs.

This feature streamlines campaign management while providing advanced customization and centralized control, thereby improving the relevance and effectiveness of your digital signage communications.

Check out a dedicated article on the Disign blog